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Performance marketing encompasses various tactics and channels, including paid search, social media advertising, affiliate marketing, email marketing, and more. At its core, the critical characteristic of performance marketing is the focus on results. Performance marketers use data-driven strategies to optimize campaigns based on what works best, continually testing and refining to maximize ROI.
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What is Performance Marketing?Performance marketing is a type of digital marketing that aims to drive specific actions that produce measurable results. Unlike traditional advertising, which is often focused on creating brand awareness, performance marketing is all...
What is Incrementality Testing?Marketing incrementality testing is a powerful method of determining the impact of a marketing campaign on a business's bottom line. This testing aims to understand how much additional revenue a marketing campaign generates, above and...
Why Hire a Digital Marketing Consultant?Hiring a marketing consultant can bring numerous benefits to your business. Here are some key reasons why:When you ask yourself why hire a digital marekting consultant, one of the main reasons is that digital marketing...
Performance Marketing Consultant
The Digital Marketing Performance and Efficiency Consultant for Paid Search, Shopping, Social Media, OTT, and Display.