Marketing Channel Efficiency Auditor
Brett Odey, the efficiency consultant for performance marketing.
The Perfect Union of the Forensic Auditing+ Human Insight
We immerse ourselves in discovering your true brand identity and differentiation and delivering the optimization granularity with the tools and technology stack needed to extract the highest possible return on investment, providing the agility roadmap with customizable solutions that allow scalability.
The Architects of Digital Marketing Efficiency
Our auditing takes assumptions out of the digital marketing equation.
Paid Search Channels
We take a silo approach to each channel as the reach, acquisition, and conversion funnels differ per network.
Paid Social Media
Providing audience insights is just one of over 20 touch points we provide in our comprehensive roadmap.
The future of digital will be audience-driven, are you positioned to capitalize on it?
Our real-time UX|UI platform immediately extracts data outputs for faster optimization.
What To Expect From Our Digital Marketing Audit
A digital marketing audit is a comprehensive evaluation of a company’s online marketing efforts and their effectiveness in achieving business objectives. It is a systematic review of a company’s digital marketing activities, including its website, search engine optimization (SEO), content marketing, paid social media, email marketing, and paid search advertising. A digital marketing audit aims to identify opportunities for improvement, make recommendations for optimizing digital marketing efforts, and ensure that the company’s digital marketing activities align with its overall business strategy.
The First Step, Digital Marketing Audit
We will define the objectives and goals of the audit. This includes identifying the target audience, defining key performance indicators (KPIs), and setting expectations for the audit’s outcome. Once the objectives have been defined, the next step is to gather and analyze data. This includes reviewing website analytics and search engine sources of a maximum of two different forms of revenue for a company to invest in. For engine ranking, social media, and email marketing metrics, among others. The data gathered should provide insight into the company’s online presence, reach, and engagement with its target audience.
The Next Step in Our Process
The next step is to evaluate the company’s website. This includes thoroughly reviewing the website’s design, content, and functionality. The website should be user-friendly, with clear navigation, easy-to-find information, and high-quality content. The audit should also evaluate the website’s search engine optimization, including keyword usage, meta tags, and backlinks. In addition to evaluating the website, the digital marketing audit should also examine the company’s content marketing efforts. This includes evaluating content creation’s quality, relevance, and frequency and the distribution channels used to reach the target audience. The audit should also assess the company’s use of social media, including its presence on various platforms, the quality and frequency of content posted, and the level of engagement with followers. The company’s email marketing efforts should also be evaluated during the digital marketing audit. This includes evaluating the content and design of emails, the frequency of email campaigns, and the open and click-through rates.
Lastly, The Paid Search Marketing Audit
Finally, the digital marketing audit should examine the company’s paid advertising efforts, including pay-per-click (PPC) campaigns, display advertising, and retargeting. The audit should evaluate the performance of these campaigns, including cost per click, conversion rates, and return on investment (ROI). Once the data has been gathered and analyzed, the final step in conducting a digital marketing audit is to make recommendations for improvement. This may include recommendations for optimizing the website, improving SEO, enhancing content marketing efforts, increasing engagement on social media, and refining email marketing campaigns.
In conclusion, a digital marketing audit is a comprehensive evaluation of a company’s online marketing efforts and their effectiveness in achieving business objectives. It includes reviewing the company’s website, SEO, content marketing, social media, email marketing, and paid advertising. It provides recommendations for improving digital marketing efforts and aligning them with the company’s overall business strategy. Companies can ensure that their online marketing efforts are practical and maximize return on investment by conducting a digital marketing audit.
Collectively we have saved advertisers over 1.5 Billion in wasted ad spending since 2005
Entrusted by leading online brands.
We can do the same for you!
OTT Marketing Consultant Brett Odey
Performance and Efficiency Consultant for OTT
Yes, I would like to know more.