Recent Client Results
Brett Odey, the efficiency consultant for performance marketing.
We’ve invested in our client’s success; read more about what we have achieved together.
%
avg. new clients growth
offline sales influenced
Where data science meets experimentation!
BrakePerformance.com
A premier online aftermarket eCommerce brake parts business with over 3 million SKU’s for the B2B & B2C sales.
Objectives: Increase daily visitors utilizing the current budget: lower bounce rates, and increase page per visitor values globally. Improve quality scores across all channels. Reduce cart abandonment rates. Acquire additional revenue sources to scale.
Solutions: UX data indicates that consumers are overloaded with content, with 70% of the content cut out to guide users properly. Cart updates combined with condensed range to streamline user experience during the checkout flow. Per-visit values for 14 geographical areas were found to be far short of targets, isolated to optimize, escalating winning geographic regions.
A simple audit of click costs showed that bids on CTR were optimal for maximum budget, eliminating the auto bids from Google. Direct extension into the Bing Ad Store, retargeting through the dynamic GDN Remarketing solution.
Currently, performance max results show promise, but the jury is still out.
%
REDUCTION OF CLICK COSTS
%
INCREASE IN PER VISITOR VALUES
%
MARKETSHARE GROWTH
Recent Digital Consulting Success Stories:
The E-commerce business contracted my digital consulting solutions that improved its search engine optimization (SEO) and increased its online visibility, resulting in a 200% increase in organic traffic and a 30% increase in revenue.
As their digital consultant, I helped a local restaurant improve its online presence by developing a comprehensive social media marketing strategy. This resulted in a 70% increase in online orders and a 50% increase in overall revenue.
A B2B software company improve its PPC advertising campaigns with me driving their PPC as a paid search consultant, resulting in a 35% decrease in cost-per-click and a 25% increase in conversions.
Working as a 180day contacted digital consultant, I helped a large retail chain improve its email marketing strategy, resulting in a 20% increase in open rates and a 15% increase in conversions.
Hiring their first digital consultant in company history, I created a entirely new marketing plan for a well known non-profit organization increase its online visibility and reach its target audience through effective SEO and social media marketing strategies. This resulted in a 100% increase in website traffic and a 50% increase in donations.
These success stories demonstrate the positive impact that digital consultants can have on businesses of all sizes and in various industries. By working with a digital consultant, businesses can improve their online presence, reach their target audience, increase conversions, and drive revenue growth.
Mission Statement
“As your digital consultant, I will help you reach your full potential through effective digital marketing strategies. I strive to deliver measurable results and help my clients achieve their business goals. I believe in the power of data-driven decision-making and always strive to stay ahead of the latest digital marketing trends. I am dedicated to delivering high-quality services and building long-lasting relationships with my clients. In addition, I aim to positively impact the businesses I work with and the communities they serve.”
Benchmark-crushing results, how do we do it?
Our scientific approach to search takes assumptions out of the equation with more intelligent automation and better measurement, pinpoint consumers.
Behavioral Insights+ data analytics
A proven track record of lifting organizational success with rock-solid strategies that help execute on every ambition, providing the tools, diagnostics, and benchmarking necessary to transform how brands cultivate more customers and earn their lasting loyalty. Analytics that delivers cutting-edge insights into consumer behavior, brand perception, and innovation opportunities to make data-driven decisions.
Audience Segmentation+ Attribution
Delivering insight using digital technologies correlating this to fact-based data analytics continuously improving and developing customized digital marketing solutions, suggesting improvements to existing methods, and identifying opportunities to increase customer engagement across all tested channels.
Clearer Path To Consumers
Optimizing the customer journey benchmarketing historical KPI performance. Developing optimal users experience unique to each channel. CRO is based on an attribution model unique to the objective. Systematically lifting organizational ROAS. Channel segmentation to holistic ROAS optimization set to short-term/long-term models.
OTT Marketing Consultant Brett Odey
Performance and Efficiency Consultant for OTT
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