Case Study 8-27-2020
aftermarket automotive brake parts
Objectives: Increase daily visitors utilizing the current budget: lower bounce rates and increase page per visitor values. Improve quality scores across all channels. Reduce cart abandonment rates. Acquire additional revenue sources.
A premier online aftermarket eCommerce brake parts business with over 3 million SKU’s for the B2B & B2C sales.
Solutions: UX data indicated consumers were overwhelmed with content, reduced content by 70% to funnel users correctly. Cart updates in conjunction with content condensed for ease of user’s experience in the check out process. Per visitor value on 14 geo areas found to be well below target, siloed for optimization while escalating winning geographies. A simple audit on click costs indicated bidding to ctr was optimal to maximize the budget, removal of google automated bidding. Immediate expansion into Bing ads shopping with retargeting based on GDN dynamic remarketing solution.
Reduced Click Costs
Increase Per Visitor Value
Increased Overall ROI
Case Study 7-15-2020
financial & retirement planning services
Objectives: Increase brand recognition for Orange County and Los Angeles area with a new brand strategy to increase organic traffic. Increase user engagements that correlate to higher conversion rates. Initiate consumer nurturing campaigns that result in long term growth for scheduled appointments for financial services.
Full-service agency serving OC & LA with financial advisor and retirement planning services.
Solutions: Launched a content marketing campaign as it related the latest topical financial news for the target audience of 58-65 years of age preparing for retirement. Funneling social media, google display, and custom audiences from AdWords with several pre-retirement tools and offers that cater to the latest questions polled by sample size. Email drip campaign encapsulated with multi-stage engagement offers embedding on the website for sales funneling.
Increased Organic Traffic
Increased Audience Reach
Increased Appointment Set
Recently completed projects
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