Google Analytics Audit
Driving More Revenue With Accurate Data
Harvesting more revenue with custom analytics solutions.
Request Your Analytics Audit
Customizing analytics to meet your unique needs.
We’ll audit your Google Analytics to make sure it’s collecting accurate data. Your Google Analytics Audit will be confirmed for reporting on the metrics that matter. We work from strategy right through to implementation and ongoing support. We work with IT teams to ensure that Google Tag Manager is integrated cleanly across the full digital footprint.
The process of determining what to measure to ensure that analytics data is correct, trustworthy, and enables you to conduct data-based business actions is known as a Google Analytics audit. Here is an overview of our step by step procedure to ensure that your Google Analytics data is correct and that you are recording the accurate data.
There are multiple Google Analytics configuration options available. These are important to check when setting up Google Analytics for the first time. It’s always best practices to double-check your implementation.
Technical Setup Checklist
Configurations need to be implemented into Google Tag Manager or by modifying the Google Analytics tracking code for your application. These technical setup options might require the help of your developer to confirm configuration & the set up is correct.
Campaign Tracking Checklist
Having accurate data inside your Google Analytics reports is crucial. It’s time to check that Google Ads and your other marketing campaigns are being tracked and reported correctly so that your optimization tactics will result in positive outcomes or increase performance.
If web users can purchase on your website, then you’ll need to implement eCommerce tracking. Hosted platforms such as Shopify, WooCommerce, to name a few, include simplified integration with Google Analytics, so you should be able to get up and running quickly.
Event Tracking Checklist
Google Analytics allows you to track people’s actions within the pages using event tracking. It allows you to track everything from embedded YouTube videos, people scrolling your content, click to call text, and more. In most cases, you can use Google Tag Manager to configure event tracking on your website and confirm with the realtime analytics reporting section.
Goal Setup Checklist
Once you’ve set goals have been set up in Google Analytics, you’ll be able to see if people are converting on what matters to you. You can now tie conversions to your different marketing channels, down to your keyword content, and all of the other actions people are taking on your website that you wish to track back to your advertising.
Site Search Checklist
If there is search functionality within your website, then configuring the site search reports will provide priceless data on the user’s behavior. You can use these reports to identify holes in your website’s content and or navigation issues that will need to be fixed to ensure users find what they are looking for.
You can integrate Google Analytics with other Google products, even external platforms, with the assistance of a developer if you’re not comfortable with any of these processes.
Once you’ve checked all your Google Analytics implementation and all of the configuration options it’s now time to improve your marketing campaigns correctly with accurate Google Analytics data.