Increase Sales And Leads With Google Ads
To increase sales and leads with Google Ads, you first need to understand what Google Ads is and the many ways it can increase your businesses’ bottom line. Growing sales and driving more leads like a professional AdWords management agency takes time and dedication to learn the Google Ads platform and all its functionality.
Google Ads is the most popular advertising solution to increase your sales and generate more leads. Using Google Ads, new ad formats, and features enable advertisers to reach new audiences that will increase sales and lead one to understand how to use Google Ads fully.
Google Ads is an advertising service developed by Google that enables advertisers to display sponsored links in Google search results to increase sales and leads with Google ads pay per click services and products. The main focus of most advertisers is the Google AdWords auctions that focus on keywords. Advertisers choose targeted keywords relevant to their business offering, such as the words people are most likely to use when searching for their products.
Advertisers then can bid on these keywords they want to display in paid search results when users are searching for the keywords services. You can bid on keywords based on what you’re willing to be paid per click, and you can also include a link to the ad that was clicked by a Google user. When a user performs a search with a specific keyword, Google displays the advertiser’s display in Google search results.
Whether or not your Google ad appears in SERP depends on your bid combined with a Google Quality Score based on the suggested ad’s quality. As you learn more about AdWords, there are many different ad types and network possibilities, such as Google Display Network, YouTube, and ReMarketing, to name a few.
The Google Display Network (GDN) is published by Google and is well integrated with Google’s ad services and search. Once you understand the basics of Google Ads and costs, you can learn more about increasing sales and leading with the platform’s ad auction that affect how much your business costs you. Through an auction system in real-time, Google Ads uses a combination of bid totals and quality values to create an ad and determine the cost per click for a search result. If a user searches for a selected keyword and their bid is higher than that of other advertisers that bid for that keyword, the ad appears on the search results page with a small tag indicating that you are willing to pay for clicks on that particular keyword. The Quality Score, combined with the bid amount, creates the position where your ad appears on the Search Results page.
For this reason, companies in many industries use ad management platforms such as Google Ads for advertising online. However, Google AdWords Management (formerly known as Google AdWords Management) is challenging and requires time, commitment, and skills. This post provides an overview of Google Ads Management and how to increase sales and leads like a pro so you can succeed with AdWords advertising.
Learning to increase sales and leads with Google Ads has many nuances. But your PPC strategy has become just as important, if not more important, to grow your business and achieve your revenue and profit targets.
PPC specialists can improve the Quality Score of your account by optimizing ad relevance and landing page content to improve click-through rates and online conversion rates, allowing you to control the most qualified visits to your website. It is also important to note that ads in AdWords are preferred by advertisers, who often adapt their accounts and the advertisements they offer to the account to make it more relevant to their customers.
Google Ads is a paid advertising platform that falls under the Pay-per-Click (PPC) marketing channel, where advertisers pay for each click impression (CPM) of an ad. DigitalStem has a team of dedicated PPC specialists who create and optimize campaigns for Google Ads across various industries. Once you correctly understand Google Ads management, you can increase your website traffic, increase store visits, take more calls, and much more. Google ads are an effective way to generate qualified traffic and tailor customers to your business, whether they are looking for a product or service like the one you offer.
What are Google Ads?
It’s no secret that the more reliable and more focused your paid campaigns are, the more clicks you generate lead to increase sales and leads with Google Ads to obtain new customers. This is why Google Ads has become increasingly popular among businesses across all industries. Google Ads is a paid advertising platform that falls under a marketing channel known as pay-per-click (PPC), where you (the advertiser) pays per click or impression (CPM) on an ad. Google Ads allows you to create and share well-timed ads (via both mobile and desktop) among your target audience. This means your business will show up on the search engine results page (SERP) when your ideal customers are looking for products and services like yours via Google Search or Google Maps. This way, you reach your target audience when it makes sense for them to come across your ad to increase sales and leads with Google AdWords.
Does Google Ads work so well for increasing sales and leads?
To answer this, let’s consider a few statistics. Google Ads have a click-through rate of nearly 8 percent. Display ads yield 180 million impressions each month. For users who are ready to buy, paid advertisements on Google get 65% of the clicks. 43% of customers buy something they’ve seen on a YouTube ad. So, yes, Google Ads works. With an optimized ad campaign and lead flow, you can create a high-ROI marketing campaign.
Why advertise on Google?
Google is the most used search engine, receiving 3.5 billion search queries a day. Not to mention, the Google Ads management platform has been around for nearly two decades, giving it some seniority in the area of paid advertising. Google is a resource used by people worldwide to ask questions that are answered with a combination of paid advertisements and organic results. According to Google, advertisers make $8 for every $1 they spend on Google Ads.
There are many reasons you’d want to consider advertising on Google to increase sales and leads with Google Ads. Need another reason? Your competitors are using Google Ads (and they might even be bidding on your branded terms). Thousands of companies use Google Ads to promote their businesses. If you’re ranking organically for a search term, your results are being pushed down the page, beneath your competitors.
In summation, there are many ways to increase sales and leads with Google Ads, and if you’re not willing to spend the time to learn AdWords, there are many qualified AdWords agencies that can manage your account for you.
The cost benefits often outweigh the pitfalls of the Google Ads management curve. You will experience testing keywords and ad copy. For such a company, contact DigitalStem for a complete outline of AdWords management services and what you can expect from working with a professional AdWords Management Agency.