Top Reasons To Hire A PPC Agency
The main reasons to hire a PPC agency is the rapidly developing paid search landscape is becoming increasingly difficult and time-consuming. The main reasons to hire a PPC agency is that it will alleviate time and the stress of running positive revenue-generating campaigns. And when you consider hiring a PPC agency, an experienced professional will review all potential facets of your account and will look for ways to improve your copy and landing pages, which can be overwhelming. Many business owners may not know that hiring a PPC agency costs less than creating your strategy and designing campaigns from the ground up. Even the experienced make mistakes when they have to develop new PPC campaigns for new markets or to sell new products.
Hiring a PPC agency such as DigitalStem, will fast track your ROI on these advertising networks. Agencies employ certified PPC experts who have been through the certification processes, validating their expertise and knowledge. Certified PPC managers will have deep insight into best PPC practices and are well aware of the current standards of each PPC networks settings and optimization tools available to make your campaigns profitable are additional reasons to hire a PPC agency. By hiring a PPC agency, this will allow your company to focus on its core business objectives and leave PPC management to the agency experts.
Certification differs from PPC agency to agency, but when you hire a PPC agency, they often wear many hats around the house. Internal marketing managers organize webinars, handle payroll, maintain the company’s PPC account, and much more. Most internal PPC managers have responsibilities that are not only associated with PPC, such as customer service, customer sales, marketing collateral, and much more, which can make the responsibilities of overseeing your PPC campaigns time-sensitive. If PPC is to optimize appropriately, it needs constant attention, which is why most business owners consider the reasons to hire a PPC agency far outweigh the costs of managing PPC themselves.
One of the most fantastic reasons to consider hiring a PPC agency is the ability to conduct competitive research. They have studied the competition and run ads based on what they know works for them. PPC experts know how to find the best copy, what kind of composition means something to you and your consumers. A lousy copy that does not send the right message and tries to get you more traffic can lead to small conversions, which means you have wasted much money. The correct ad copy increases click-through rates on your campaign. It generates increased revenue for each PPC network, which is another benefit of hiring a PPC agency. Do you want to take the risk of writing the wrong copy and getting more traffic but far fewer conversions than anticipated?
If you have no prior knowledge of PPC, we do not recommend wasting money on tricky testing and error methods or wasting your time in an ever-changing PPC world. Instead, hire a PPC agency to do things for you, and if you choose, they are cheaper than doing it yourself and more effective.
Professional PPC agencies have a lot of free tools for keyword research that anyone can use, but the better tools are usually the paid ones. A paid tool would give you a competitive advantage at half the price, which is generally a better tool than a free one. PPC experts do not work with just a single instrument, and some of these tools can cost as much as $100 a month in addition to other expenses. Successful PPC management requires a skilled, creative human marketer, and without great technology to help them, they will be limited. Most PPC management agencies have bid management tools that update client bids 365 days a year, which means security.
When you hire a PPC agency, they incorporate analytics to show which rankings and keywords generate the most sales. Besides, you can see which campaigns are most effective for what you have identified. The basis of a good PPC program is to track where your sales are coming. If you want to track leads and sales by phone call, this requires additional setup and expertise. You have to pay a webmaster to install the tracking code. It requires at least some elementary HTML knowledge, and if you don’t have that knowledge, leave it to an expert.
Additional reasons to hire a PPC agency like DigitalStem, is the have the time and resources to deal with all the nuances of the industry and each network. When you hire a PPC agency to set up different partner networks, and if so, should they all offer the same keywords ad groups? When selecting partner networks, you should filter by specific goals in mind. Without expert advice and experience, you would never know the difference between a good and a wrong ad network in terms of quality and cost. Without a deep understanding of how you can benefit from these networks, you could be paying too much for the same traffic for which a similar marketer pays pennies on the dollar.
While office policies can make it difficult to ask your supervisor for more money for your department, it is up to your Agency’s PPC manager to tell the client that the money is worth spending more on.
The costs of most PPC agencies charge fees ranging from $1,000 to $5,500 or $10,000 per month for Google AdWords and Microsoft AdCenter. You may find that some specialized Pay-per-click advertising agencies, fees are $2,500 and represent 25% of total ad spending. These monthly expenses ensure that the PPC Manager pays attention to the campaign and updates the account regularly. A highly specialize AdWords consulting services may charge PPC management based on the time you spend managing your account each month. For example, if billed $100 an hour, you’ll get 15 hours of PPC management as part of your arrangement.
We polled 100 internet business owners and here are the top reasons they decided to hire PPC Agency.
- Constantly Evolving PPC management Platforms Are Confusing.
If you are used to the old Google AdWords system, you will probably tear up your current stage in no time at all. If you know what you can find out, a simple text ad can be posted and probably discontinued, and you might even be able to tackle things like limiting the number of bids and so on. Some marketing managers and PPC experts may scoff at the first good reason to hire a PPC Agency, but here it is. Google Ads has become too confusing for some of you, primarily if you have used it in recent years. Anything more complex requires intense learning, and you are not lucky if it is complicated. For example, you want to promote a YouTube video, but not just any video, but a video with a specific title and description.
The same applies if you want to set up an ad that runs at a particular time and only competes with low-priced keywords. Some might argue that the current Google ad system is the most elementary and most fluid that Google’s affiliate system has ever been. But the problem is that nothing is intuitive, and that is a problem because nothing has to be intuitive to work in the current system. At the beginning of the process, the decision about the name and everything else you need to learn about that name. People who already understand Google Ads may see this as a weak reason to outsource PPC, but it is challenging to guess what to do. You could suggest that you learn the system, and you could be in control of your ads by using basic settings and learning about the many features the platform offers. But you have to guess what each function does and guess that it does.
Sitting on the other side of the table with no prior knowledge of the Google ad platform and trying to add ads is like asking a poor man to climb a mountain.
- Additional reasons to hire a PPC agency is you get years of PPC Management Experience Will Save You Money.
The strongest argument for outsourcing is that some trades and tricks will save your business by thousands over five years. The strongest reason to outsource PPC management is the weakest, namely, to hire someone who claims to have little or no experience or skills but has little or no knowledge of the business or the industry. There is a strong case against outsourcing if your PPC Agency is the real expert in your industry, such as DigitalStem. But the weak reason is to hire someone who claims to have a lot of experience in one sector but little knowledge and skills in another. The cost and budget of your brand can be scary, and the reason it can all be frightening is that your PPC strategist can affect it. You can make demands and then offer analytical statistics to back them up with success, or you demand but also provide analytics. For this reason, using the experience of a PPC strategist can be either a fantastic idea or a terrible idea. Take a company that offers free goods such as free food, free clothes, or free entertainment. Would an inexperienced PPC strategist (or hacker) give away these “free goods” to every man, woman, and child, and then simply celebrate? A true PPC professional would take extraordinary steps to meet the needs of customers who would take advantage of these free “goods,” which would turn into long-term customers who would buy follow-on products and next-level subscriptions.
- Hiring a PPC agency Means No Learning Curve.
To return to the point I have already made, it is complicated to choose the type of advertising and campaign you need. Google does specify ad formats, but it can mean, for example, that a particular design is suitable for a website or video. If you want your YouTube video to appear first in the suggestion bar on the right, then discover that you need to create a video ad. So, you choose an ad type suitable for your video, but it is challenging to select the different ad types. They have chosen a different kind of ad and found that it promotes video links that differ from those of a written text like the one in this example. You need to choose the “right” ad for a product or service, even if it is not the best one. Of course, you can learn how it works and what each ad type does, but then you are still not able to figure out which type to choose and which one offers the best return on investment. It will take months of learning and testing to create the best ads that get conversions consistently. Instead, you can set up a PPC manager that performs relevant tests, selects the right ad types, and even creates the ad copy for you. During this time, I can take my time and learn all about Google Ads if I want, but that is all about it. If your PPC management agency is doing a good job, you should allow them to continue to manage your PPC campaigns as long as they continue to generate consistent profits. When your campaigns are generating constant profits, you will be able to take back control slowly.
- Testing That Increases Revenues
Hiring a PPC Agency does not mean that you can’t run your PPC tests and not check the results. If you do, however, you need to keep the process as simple as possible for yourself. If you do your tests, keep it simple by measuring success only in conversions and nothing else. Hiring a professional management team enables more profound and complex difficulties, and the experienced team knows how to interpret the data and results.
Interpreting this data allows the team to test the many different ad formats and methods that Google offers. Based on the information collected, you can then find out what works best for you and what doesn’t work best in your search results. A good management team can also run tests to find out which methods and ad formats are used by which. The best management teams can run these tests daily to determine which way or ad format is best.
- Setting Up And Tracking Goals Correctly
Let’s say you’ve set up a simple Google ad and are proud of it, things are going well, and you’re starting to get a grip on a few other features. You see, a section that offers search suggestions, you grab the new keyword, and everything goes well.
What you are experiencing is possibly one of the most confusing and intuitive panels Google has ever offered. Things are going well, and you are also happy with the click – due to the cost and your daily budget, so click to try it out. It tells you that the success of your campaign will increase by x percent, which means you will increase your success in the campaign by X percent. I say this when I am old enough to remember what Google Analytics used to be. Setting a target conversion is like trying to carve a butter sculpture with a soldering iron, and you should outsource your conversion goals.
Even people are trying to get a grip on Google Ads themselves are turning to Google to help them set goals and implement them. That is why Google’s ad management should be outsourced, giving more reasons to hire a PPC agency that knows what it is doing, not to Google’s team.
- Correctly Managing Budgets And Bidding
Remember the scenario of number five above, but this time in the context of a real and not a fictional situation. You’ve set up your Google ad, you get a few clicks, and so on, and you’re happy and happy. In the next two weeks, however, you will see that the cost per click seems to have increased. Your first thought is to increase your daily budget by 50%, but if you want more than 50 clicks a day, you decide to expand your campaign. Over the next week, you will notice that your clicks are becoming sporadic, so reset your daily budget limit and increase the limit on bid amounts each time. Every day, your daily budget runs out by midday, so resetting is limited to 50 clicks a day. The fact is that there is no easy way to expand your campaign, and adjusting your daily budget limit or total click sum simply damages the ROI you get. It is complicated to broaden your PPC campaign by targeting more targeted customers, whether they convert. Some people insert generalized keywords into their campaigns, which expands their campaign and adds leads for costly clicks that do not change. What we need is a sophisticated and well-organized plan, so you need an experienced PPC management agency to do it for you.
- Accurate Ad Copy That Works
In PPC management the actual ad copy is not discussed in the same way as the content of the ad itself, but rather in terms of its content. That’s terrible when you create PPC ads because you don’t want people to click on them to find out what it’s is. For example, vague and mysterious ads may be effective in some cases, but not in others. Writing and making a compelling copy is problematic because it must contain several elements. If you are new to campaign management at PPC, it may not be obvious why these elements are so essential. What you want is for people to click on your ad because it’s about something that matters to them, not just what’s in the ad.
Conclusion; In short, there are a lot of reasons to hire a PPC agency to manage your PPC may be the only way to learn from professionals and still get the best ROI from your marketing campaigns. Want to learn more about paid marketing per click and the benefits paid clicks bring to your business, contact DigitalStem for more information on how we can make your PPC perform better.