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The ROI Architects

A/B & Multivariant Testing, Unleash Your ROI

Delivering the highest ROI in the industry

The ROI Architects

A/B & Multivariant Testing, Unleash Your ROI

Delivering the highest ROI in the industry

Drastically increase the website’s ability to convert and increased sales and lead generation performance as well as reduction of bounce and exit rates, and much more…

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Examples of Multivariate Testing

Common examples of multivariate tests include:

  • Testing text and visual elements on a webpage together
  • Testing the text and color of a CTA button together
  • Testing the number of form fields and CTA text together

Using multivariate testing as a method of website optimization is a powerful method of gathering visitor and user data that gives detailed insights into complex customer behavior. The data uncovered in multivariate testing removes doubt and uncertainty from website optimization. Continuously testing, implementing winning variations, and building off of testing insights can lead to significant conversion gains.

Understanding of your customer’s needs with a focus on customer experience satisfaction resulting in higher ROI…

» Real-time A/B – Mutivarient platform
» In-house designers fast-track testing
» Seamless integration, easy as 1-2-3
» Daily updates on all live projects

Multivariate testing is a technique for testing a hypothesis in which multiple variables are modified. The goal of multivariate testing is to determine which combination of variations performs the best out of all of the possible combinations.

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